Dick Simon is an entrepreneur, social enterprise philanthropist and catalyst for change. After September 11, 2001, Simon left the for-profit real-estate development world to co-found and chair the Peace Action Network (PAN) of the Young Presidents’ Organization (YPO), a network of over 27,000 CEOs in more than 130 countries. PAN leverages personal and business relationships, resources, and expertise to address conflict resolution on local and global levels. Drawing on his work with PAN, Simon launched the kNOw THEM Initiative to raise awareness about the most dangerous four-letter word in the English language, THEM, which marginalizes, dehumanizes and creates conflict. Simon travels extensively and has photographed and gathered the stories of people on all sides of conflicts. His photographs and personal accounts from areas that are traditionally difficult to access and understood only as adversaries in the West have appeared in major media as well as national galleries and museums. He speaks about his work in presentations all over the globe. Currently, Simon has been involved with organizations pursuing FDA and European Medical Association clinical trials of psychedelic medicines as treatments for mental health issues (PTSD, depression). He is working to shift public perspective and reduce stigmatization (THEMification) related to the use of these medicines and is also working with researchers studying psychedelic treatments for a wide range of indications as well as their possible use in conflict resolution.